InfoWorld - Security Adviser: Enough! Stop hyping every new security threat

Logos for malware? Really? Security vendor marketing wizards are going insane

By Roger A. Grimes
Oct 21, 2014

Here's how it works these days: A security firm finds out about a vulnerability, then sends its PR folks into overdrive to promote it as the biggest of all time.

It started years ago with the big APT campaign discoveries, notably Night Dragon, Project Aurora, and Operation Shady Rat. But now it has reached a fever pitch, with proactive marketing of individual exploits with supercool names -- Shellshock, Heartbleed, Sandworm -- some of which even have logos.

Logos? Really?

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