NetworkWorld - Networking Nuggets and Security Snippets: The Advanced Malware Detection/Prevention Market - NetworkWorld: Networking Nuggets Security Snippets

Some thoughts on the present and future

By joltsik
07/10/12

I've been thinking a lot about the Advanced Malware Detection/Prevention (AMD/P) market lately. This market is most often associated with Advanced Persistent Threats (APTs) and vendors like Countertack, Damballa, FireEye, Invincea and Trend Micro.

As an analyst I'm paid to -- well, analyze markets. For starters, the AMD/P market is hot and will remain so, as it should. According to a 2011 ESG Research report, 59% of enterprise organizations (i.e. 1,000 employees or more) are certain or fairly certain that they have been the target of an APT. As a result these incipient APT attacks, 77% plan to increase their information security budgets. Yes, this means investment in lots of areas like next-generation firewalls and IPSs, data encryption, and new types of security monitoring tools, but it is also driving lots of AMD/P research, proof-of-concept projects, and product purchasing.

So what happens to the AMD/P market moving forward? Here are a few of my thoughts:

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